Yesterday, we spent about three hours trying to convince a client of ours that brand new computers just don’t come equipped with the all things that most computers need in a PC. We tried to convince him that a fully functional computer is one that is personalized with specially selected hardware and software accessories – and that the computer purchased at the store doesn’t come with these things. Unfortunately, all of our convincing was to our avail. Our client insisted that he should never need more than what came with his boxed product and that we were just trying “bilk” more money out of him.
As computer consultants, it’s our job and mission to make sure our clients are 100% satisfied when they walk out our offices. But our job is unnecessarily made harder when people don’t take the time to learn about computer accessories and familiarize themselves with the limitations of store-bought computers. Hopefully by the time you finish reading this article, you’ll understand the lesson that we were trying to teach our client: “What comes out of the box is really just a starter kit.”